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Inside Coca-Cola : a CEO's life story on building the world's most popular brand / Neville Isdell, with David Beasley.

By: Contributor(s): Material type: TextTextPublication details: New York : St. Martin's Griffin, 2012, c2011.Edition: 1st St. Martin's Griffin edDescription: xiv, 254 p. : ill. ; 22 cmISBN:
  • 9781250013712 (pbk.)
  • 1250013712
Other title:
  • Coca-Cola
Subject(s): DDC classification:
  • 338.7/66362/092 B
Online resources: Summary: CEO of the Coca-Cola bottling company, Neville Isdell, discusses his career with the company, how he started at the bottom in South Africa and worked his way up to CEO and how he helped save the company from ruin in 2004 before retiring in 2009.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 338.766362092 IS IN (Browse shelf(Opens below)) Checked out 26/06/2013 T0046814

Includes index.

CEO of the Coca-Cola bottling company, Neville Isdell, discusses his career with the company, how he started at the bottom in South Africa and worked his way up to CEO and how he helped save the company from ruin in 2004 before retiring in 2009.

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