The fortune at the bottom of the pyramid : eradicating poverty through profits / C.K. Prahalad.
Material type:
TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2010.Edition: Rev. and updated 5th anniversary edDescription: xxii, 407 p. : ill., maps ; 24 cm + 1 CD. + 1 CD (4 3/4 in.)ISBN: - 9780137009275 (alk. paper)
- 0137009275 (alk. paper)
- International business enterprises -- Social aspects -- Developing countries
- Non-governmental organizations -- Developing countries
- Poor -- Developing countries
- Economic assistance -- Developing countries
- Globalization -- Economic aspects -- Developing countries
- Multinational corporations -- Developing countries -- Social aspects
- Nonprofit organizations -- Developing countries
- Poor -- Developing countries
- Domestic economic assistance -- Developing countries
- Foreign aid -- Developing countries
- Globalization -- Economic aspects
- 338.8/881724
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.8881724 PR FO (Browse shelf(Opens below)) | Available | T0010271 |
Includes bibliographical references and index.
Explains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their own bottom line; and includes insights from CEOs, case studies, and a CD.
COMM101
There are no comments on this title.