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Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel

Contributor(s): Series: New directions in tourism analysisPublication details: London : Routledge, 2016.Description: xxii, 316 p. : ill. ; 24 cmISBN:
  • 9781138247598
Subject(s): DDC classification:
  • 910.688 SO CI
Summary: Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 910.688 SO CI (Browse shelf(Opens below)) Available T0056711

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

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