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Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

By: Contributor(s): Material type: TextTextPublication details: Boston, [Mass.] ; London : Pearson, c2010.Edition: 3rd edDescription: xxvi, 538 p. : ill ; 26 cmISBN:
  • 9780131364912
Subject(s): DDC classification:
  • .
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 620.00688 MO MA (Browse shelf(Opens below)) Available T0040779

Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005. Includes bibliographical references and index.

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