Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
Material type: TextPublication details: Boston, [Mass.] ; London : Pearson, c2010.Edition: 3rd edDescription: xxvi, 538 p. : ill ; 26 cmISBN:- 9780131364912
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Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 620.00688 MO MA (Browse shelf(Opens below)) | Available | T0040779 |
Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005. Includes bibliographical references and index.
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