Selling your value proposition : how to transform your business into a selling organization Cindy Barnes, Helen Blake, Tamara Howard
Material type: TextPublication details: New York : Kogan Page, c2017.Description: xv, 215 p. : ill. ; 24 cmISBN:- 9780749479916
- 658.85 BA SE
Includes bibliographical references and index.
A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.
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