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Selling your value proposition : how to transform your business into a selling organization Cindy Barnes, Helen Blake, Tamara Howard

By: Contributor(s): Material type: TextTextPublication details: New York : Kogan Page, c2017.Description: xv, 215 p. : ill. ; 24 cmISBN:
  • 9780749479916
Subject(s): DDC classification:
  • 658.85 BA SE
Summary: A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.
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Includes bibliographical references and index.

A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.

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