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Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David Scott Waller

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, 2015.Edition: 3rd edDescription: xv, 330 p. : col, ill. ; 26 cmISBN:
  • 9781452276564
Subject(s): DDC classification:
  • 650.072
Online resources: Summary: Designing and Managing a Research Project: A Business Student's Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.
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Holdings
Item type Current library Call number Status Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 650.072 PO DE (Browse shelf(Opens below)) Available T0012621

MBA908 Winter2025

MBA906 Winter2025

Revised edition of the authors' Designing and managing a research project published in 2005.

Includes bibliographical references and index.

Designing and Managing a Research Project: A Business Student's Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.

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