Consumer behavior Frank R. Kardes, Maria L. Cronley, Thomas W. Cline
Material type: TextPublication details: Stamford, CT, USA : Cengage Learning, c2015.Edition: 2nd edDescription: xxii, 550 p. : col. ill. ; 26 cmISBN:- 9781133587675
- 658.8342 KA CO
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 KA CO (Browse shelf(Opens below)) | Available | T0056869 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 KA CO (Browse shelf(Opens below)) | Available | T0053867 |
Previously published: Mason, OH : South-Western, Cengage Learning, c2011.
Includes bibliographical references and indexes.
Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.
MARK936
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