Amazon cover image
Image from Amazon.com

Consumer behavior Frank R. Kardes, Maria L. Cronley, Thomas W. Cline

By: Contributor(s): Material type: TextTextPublication details: Stamford, CT, USA : Cengage Learning, c2015.Edition: 2nd edDescription: xxii, 550 p. : col. ill. ; 26 cmISBN:
  • 9781133587675
Subject(s): DDC classification:
  • 658.8342 KA CO
Summary: Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 KA CO (Browse shelf(Opens below)) Available T0056869
REGULAR University of Wollongong in Dubai Main Collection 658.8342 KA CO (Browse shelf(Opens below)) Available T0053867

Previously published: Mason, OH : South-Western, Cengage Learning, c2011.

Includes bibliographical references and indexes.

Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.

MARK936

There are no comments on this title.

to post a comment.