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Consumer behavior : building marketing strategy David L. Mothersbaugh, Del I. Hawkins

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill Education, c2016.Edition: 13th edDescription: xxiv, 786 p. : col ill. ; 26 cmISBN:
  • 9781259232541
Subject(s): DDC classification:
  • 658.8/3420973
Summary: Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83420973 MO CO (Browse shelf(Opens below)) Available T0054114

Hawkins's name appears first on earlier editions.

Builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.

MARK217, MARK936

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