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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, Maya F. Farah.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2014.Edition: 1st middle east edDescription: xxxiii, 638 p. : col. ill. ; 29 cmISBN:
  • 9780077151690
Subject(s): DDC classification:
  • 658.8/4 23
LOC classification:
  • HF1416 .C375 2013
Summary: "International Marketing" by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, "International Marketing" helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
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Holdings
Item type Current library Call number Status Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 658.84 CA IN (Browse shelf(Opens below)) Available T0027018

MARK957 Winter2025

REGULAR University of Wollongong in Dubai Main Collection 658.84 CA IN (Browse shelf(Opens below)) Available T0027019
3 DAY LOAN University of Wollongong in Dubai 3 day loan 658.84 CA IN (Browse shelf(Opens below)) Available T0027020

Includes references and indexes.

"International Marketing" by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, "International Marketing" helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

MARK343,TBS982; MARK957

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