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1.
In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Berkeley, CA : New York : Apress ; Distributed to the book trade worldwide by Springer-Verlag, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 338.47004 CH IN, ...

2.
Fit to bust : how great companies fail / Tim Phillips. by
Material type: Text Text
Publication details: Philadelphia : Kogan Page, c2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.16 PH FI.

3.
Blunders in international business / David A. Ricks. by
Edition: 4th ed.
Material type: Text Text
Publication details: Malden, MA ; Oxford : Blackwell Pub., 2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.04922 RI BL.

4.
In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman. by
Material type: Text Text
Publication details: Berkeley, CA : Apress, c2003
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47004 CH SE.

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