Global entrepreneurship and new venture creation in the sharing economy Edited by Norhayati Zakaria and Leena Kaushal
Material type: TextSeries: Advances in business strategy and competitive advantage (ABSCA) book seriesPublication details: Hershey, PA : IGI Global, c2018.Description: xv, 244 p. : ill. ; 29 cmISBN:- 9781522528357
- 658.11 GL OB
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.11 GL OB (Browse shelf(Opens below)) | Available | T0057377 |
Notes: "Premier reference source"--Cover.
Includes bibliographical references.
"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
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