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Global entrepreneurship and new venture creation in the sharing economy Edited by Norhayati Zakaria and Leena Kaushal

Contributor(s): Material type: TextTextSeries: Advances in business strategy and competitive advantage (ABSCA) book seriesPublication details: Hershey, PA : IGI Global, c2018.Description: xv, 244 p. : ill. ; 29 cmISBN:
  • 9781522528357
Subject(s): DDC classification:
  • 658.11 GL OB
Summary: "This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.11 GL OB (Browse shelf(Opens below)) Available T0057377

Notes: "Premier reference source"--Cover.

Includes bibliographical references.

"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--

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