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Direct and digital marketing in practice Brian Thomas and Matthew Housden

By: Contributor(s): Material type: TextTextPublication details: London : Bloomsbury, c2017.Edition: 3rd edDescription: iv, 526 p. : ill. ; 25 cmISBN:
  • 9781472939098
Subject(s): DDC classification:
  • 658.872 TH DI
Summary: Fully updated to reflect the continuing impact and future implications of the Internet on marketing, this new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It covers vital issues such as: the new marketing landscape, gaining customer insight, integrating traditional and digital media, and campaign planning and budgeting. Direct and Digital Marketing in Practice is an ideal reference tool for both students and marketing professionals, presenting detailed explanations of key concepts with many practical examples and case studies to ensure that each point is relevant and memorable. For managers looking to improve customer reach, or students on marketing or MBA courses, this book will provide you with invaluable and up-to-date guidance on marketing best theory and practice.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 TH DI (Browse shelf(Opens below)) Available T0057732

Includes bibliographical references and index.

Fully updated to reflect the continuing impact and future implications of the Internet on marketing, this new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It covers vital issues such as: the new marketing landscape, gaining customer insight, integrating traditional and digital media, and campaign planning and budgeting. Direct and Digital Marketing in Practice is an ideal reference tool for both students and marketing professionals, presenting detailed explanations of key concepts with many practical examples and case studies to ensure that each point is relevant and memorable. For managers looking to improve customer reach, or students on marketing or MBA courses, this book will provide you with invaluable and up-to-date guidance on marketing best theory and practice.

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