Creating infectious action: [videorecording] how to make ideas take flight Jennifer Aaker

By: Material type: FilmFilmSeries: Publication details: Mill Valey, CA : Kantola Productions, c2011.Description: 1 x DVD : 51 minsSubject(s): Summary: Social media offers a platform that not only rapidly transmits brand messaging to an audience but also lets the audience engage and interact--steps that are key to viral marketing. From her research on consumer psychology, marketing strategy, and even the psychology of happiness, Dr. Aaker identifies the four critical components of an infectious campaign.
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Item type Current library Call number Status Date due Barcode
DVD University of Wollongong in Dubai Main Collection 659.144 AA CR (Browse shelf(Opens below)) Available T0045450

Social media offers a platform that not only rapidly transmits brand messaging to an audience but also lets the audience engage and interact--steps that are key to viral marketing. From her research on consumer psychology, marketing strategy, and even the psychology of happiness, Dr. Aaker identifies the four critical components of an infectious campaign.

1 x DVD.

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