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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

By: Contributor(s): Material type: TextTextPublication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013.Edition: 9th edDescription: xxii, 729 p. : ill. ; 30 cmISBN:
  • 978-1133191421
Subject(s): DDC classification:
  • 658.802 22
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 SH IN (Browse shelf(Opens below)) Available T0047712

Includes index.

MARK940 MARK333 UOWD

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