Crisis communication : practical PR strategies for reputation management and company survival edited by Peter F. Anthonissen
Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2008.Description: xviii, 222 p. : ill. ; 25 cmISBN:- 9780749454005
- 0749454008
- 659.2 22
- HD49 .C738 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CR IS (Browse shelf(Opens below)) | Available | T0051202 |
Discusses how companies and organizations can react positively and swiftly to various crises and possibly turn the situation into an opportunity, covering topics such as planning, accountability, natural disasters, accidents, legal issues, food crises, and negative press.
Includes bibliographical references (p. [217]) and index.
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