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Marketing : real people, real decisions / Michael R Solomon; et al.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Pearson, 2013.Edition: 2nd European edDescription: xxvi, 617 p. : ill. ; 26 cmISBN:
  • 9780273758167
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.35 .S65 2013
Contents:
Chapter 1: What is Marketing? Chapter 2: Strategy and environment Chapter 3: Marketing Research Chapter 4: Consumer Behaviour Chapter 5: Business-to-Business Marketing Chapter 6: Segmentation, Targeting, Positioning and CRM Chapter 7: Creating the Product Chapter 8: Managing the Product Chapter 9: Services Marketing Chapter 10: Pricing the Product Chapter 11: Integrated Marketing Communications Chapter 12: Advertising and PR Chapter 13: Sales Promotions and Sales Management Chapter 14: Retail and Distribution Appendix 1 Appendix 2.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 SO MA (Browse shelf(Opens below)) Available T0046883

Chapter 1: What is Marketing? Chapter 2: Strategy and environment Chapter 3: Marketing Research Chapter 4: Consumer Behaviour Chapter 5: Business-to-Business Marketing Chapter 6: Segmentation, Targeting, Positioning and CRM Chapter 7: Creating the Product Chapter 8: Managing the Product Chapter 9: Services Marketing Chapter 10: Pricing the Product Chapter 11: Integrated Marketing Communications Chapter 12: Advertising and PR Chapter 13: Sales Promotions and Sales Management Chapter 14: Retail and Distribution Appendix 1 Appendix 2.

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