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1.
Services marketing / John E.G. Bateson; K. Douglas Hoffman. by
Edition: 4th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA SE.

2.
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1999
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BA MA, ...

3.
Managing services marketing : text and readings. by
Edition: 3rd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.

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