Services marketing /
By: Bateson, John E. G
Title By: Hoffman, K. Douglas
Material type: BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2011.Edition: 4th ed., International ed.Description: xviii, 468 p. : ill. ; 26 cm.ISBN: 9780538476454Subject(s): Service industries -- Marketing | Management and Business StudiesDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA SE (Browse shelf) | Available | T0046452 |
Total holds: 0
Includes bibliographical references and index.