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Principles of marketing : a value-based approach / edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo.

Contributor(s): Material type: TextTextPublisher: Basingstoke : Palgrave Macmillan, c2013Description: xxvii, 400 p. : col. ill. ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780230392700 (pbk.)
Subject(s): DDC classification:
  • 658.8 23
Summary: An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 PR IN (Browse shelf(Opens below)) Available T0010610

An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

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