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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks : SAGE, c2011.Edition: 3rd edDescription: xiv, 603 p. : ill. ; 30 cmISBN:
  • 9781412980180
Other title:
  • Marketing scales : multi-item measures for marketing and consumer behavior research
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.3 .B323 2011
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 HA ND (Browse shelf(Opens below)) Available T0043881

Includes bibliographical references and index.

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