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Hey whipple squeeze this! : the classic guide to creating great ads / by Luke Sullivan with Sam Bennett.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2012.Edition: 4th edDescription: xiii, 386 p. : ill. ; 23 cmISBN:
  • 9781118101339 (pbk. : acid-free paper)
  • 1118101332
Subject(s): DDC classification:
  • 659.13/2 23
LOC classification:
  • HF5825 .S88 2012
Other classification:
  • BUS002000
Summary: Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.132 SU HE (Browse shelf(Opens below)) Available T0046438

Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.

Includes bibliographical references (p. 351-365) and index.

Adult Follett Library Resources.

Adult.

MARK333

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