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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
Material type:
TextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 4th edDescription: xiv, 226 p ; 24 cmISBN: - 074944200X
- 658.8/3 22
- HF5415.2 .B49 2004
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 BI EF (Browse shelf(Opens below)) | Available | T0026798 |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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