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The media student's book / Gill Branston with Roy Stafford.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, 2010.Edition: 5th edDescription: xxv, 457 p. : ill. (mostly col.) ; 25 cmISBN:
  • 9780415558426
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90 .B6764 2010
Summary: Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.
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Includes bibliographical references and index.

Suitable for students of media studies, this title covers important issues facing media studies, including: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; debating advertising, branding and celebrity; and, research - skills and methods.

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