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Global marketing management / Warren J. Keegan, with Elyse Arnow Brill.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, c2014Edition: 8th edDescription: xxii, 457p. : ill. ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780136157397
  • 0136157394 (alk. paper)
Subject(s): DDC classification:
  • 658.8/4 23
LOC classification:
  • HF1416 .K44 2014
Summary: For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.84 KE GL (Browse shelf(Opens below)) Available T0016067
REGULAR University of Wollongong in Dubai Main Collection 658.84 KE GL (Browse shelf(Opens below)) Available T0016068

MARK343, TBS982

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

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