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New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills.

By: Contributor(s): Material type: TextTextPublication details: New York : International Business Press, c2003.Description: xxiv, 219 p ; 24 cmISBN:
  • 0789015668 (alk. paper)
  • 0789015676 (soft)
Subject(s): DDC classification:
  • 658.5/75 21
LOC classification:
  • HF5415.153 .B76 2003
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.575 BR NE (Browse shelf(Opens below)) Available T0016699

Includes bibliographical references (p.209) and indexes.

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