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Brilliant PR : create a PR sensation, whatever your budget, whatever your business / Cathy Bussey.

By: Material type: TextTextPublication details: Harlow : Prentice Hall, 2011.Description: xii, 154 p. ; 22 cmISBN:
  • 9780273746584 (pbk.)
  • 0273746588 (pbk.)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HM1221 .B88 2011
Contents:
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 BU BR (Browse shelf(Opens below)) Available T0044006

Includes index.

What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.

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