Key concepts in public relations Sandra Cain
Material type: TextSeries: Publication details: Basingstoke : Palgrave Macmillan, c2009.Description: xi, 251 p. : ill ; 22 cmISBN:- 9780230203297
- 0230203299 (pbk.)
- 659.2 22
- HD59 .C35 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CA KE (Browse shelf(Opens below)) | Available | T0013796 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 CA KE (Browse shelf(Opens below)) | Available | T0036822 |
Includes bibliographical references and index.
MMC930; MMC931; MMC932; MMC933
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.
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