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Key concepts in public relations Sandra Cain

By: Material type: TextTextSeries: Publication details: Basingstoke : Palgrave Macmillan, c2009.Description: xi, 251 p. : ill ; 22 cmISBN:
  • 9780230203297
  • 0230203299 (pbk.)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HD59 .C35 2009
Summary: An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease.&nbspSuggestions for further reading help to consolidate knowledge&nbspand&nbspaids&nbspand understanding.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 CA KE (Browse shelf(Opens below)) Available T0013796
REGULAR University of Wollongong in Dubai Main Collection 659.2 CA KE (Browse shelf(Opens below)) Available T0036822

Includes bibliographical references and index.

MMC930; MMC931; MMC932; MMC933

An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease.&nbspSuggestions for further reading help to consolidate knowledge&nbspand&nbspaids&nbspand understanding.

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