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Manager's guide to marketing, advertising, and publicity / Barry Callen.

By: Material type: TextTextSeries: Briefcase bookPublication details: New York : McGraw Hill, c2010.Description: xviii, 250 p. : ill ; 23 cmISBN:
  • 9780071627962 (pbk.)
  • 0071627960 (pbk.)
Other title:
  • Marketing, advertising, and publicity
Subject(s): LOC classification:
  • HF5415 .C2535 2010
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 CA MA (Browse shelf(Opens below)) Available T0039377

Includes index.

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