Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase, Jr.
Material type: TextSeries: Wiley & SAS business seriesPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., Wiley, [2013]Description: xvi, 303 p. : ill. ; 24 cmISBN:- 9781118218310 (cloth)
- 658.7 23
- HD38.5 .C343 2013
Contents:
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.7 CE BR (Browse shelf(Opens below)) | Available | T0037027 |
Includes bibliographical references (p. 288) and index.
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
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