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Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase, Jr.

By: Contributor(s): Material type: TextTextSeries: Wiley & SAS business seriesPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., Wiley, [2013]Description: xvi, 303 p. : ill. ; 24 cmISBN:
  • 9781118218310 (cloth)
Subject(s): DDC classification:
  • 658.7 23
LOC classification:
  • HD38.5 .C343 2013
Contents:
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.7 CE BR (Browse shelf(Opens below)) Available T0037027

Includes bibliographical references (p. 288) and index.

Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.

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