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Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2010.Description: xvi, 224 p. : ill ; 24 cmISBN:
  • 9780470575420 (trade)
  • 0470575425
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.15 .C46 2010
Summary: Discusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 CH BR (Browse shelf(Opens below)) Available T0040644

Includes bibliographical references (p. 197-214) and index.

Discusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.

Adult Follett Library Resources.

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