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	1.	Advances in advertising research (Vol. IV) : the changing roles of advertising edited by Sara Rosengren, Micael Dahlen, Shintaro Okazaki by Rosengren, Sara [Edited by] Dahlen, Micael [Edited by] Okazaki, Shintaro [Edited by] Series: Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden : Springer Gabler, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 AD VA.
	2.	Advances in advertising research : the changing roles of advertising : vol IV edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki by Rosengren Sara [Edited by] Dahlén Micael [Edited by] Okazaki Shintaro [Edited by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden : Springer Gabler, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 AD VA.
	3.	Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by Dahlén, Micael Lange, Fredrik Smith, Terry, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA MA.

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