Marketing communications : a brand narrative approach /
By: Dahlén, Micael
Title By: Lange, Fredrik | Smith, Terry
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2010.Description: p. cm.ISBN: 9780470319925 (pbk.)Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 DA MA (Browse shelf) | Available | T0040484 |
Total holds: 0
Includes bibliographical references and index.