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The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler.

By: Material type: TextTextPublication details: San Francisco, CA : Jossey-Bass, c2009.Edition: 1st edDescription: xxvii, 236 p. : ill ; 24 cmISBN:
  • 9780470388389 (cloth)
  • 0470388382 (cloth)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415 .D377 2009
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 DA SH (Browse shelf(Opens below)) Available T0040636

Includes bibliographical references (p. 217-220) and index.

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