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Explaining consumer choice / Gordon R. Foxall.

By: Material type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2007.Description: xii, 256 p. : ill ; 23 cmISBN:
  • 9781403998620
Subject(s): Summary: "Written by an internationally acknowledged expert in the field in appropriate, accessible language, this book extends marketing thought, something that is highly necessary in a field dominated by the quest for practical results and the generation of empirical results that are unrelated to any overall framework of conceptualization and analysis."--BOOK JACKET.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 FO EX (Browse shelf(Opens below)) Available T0033777

Includes bibliographical references (p. 236-249) and index.

"Written by an internationally acknowledged expert in the field in appropriate, accessible language, this book extends marketing thought, something that is highly necessary in a field dominated by the quest for practical results and the generation of empirical results that are unrelated to any overall framework of conceptualization and analysis."--BOOK JACKET.

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