Web marketing that works : confessions from the marketing trenches / Adam Franklin, Toby Jenkins.
Material type: TextPublisher: Queensland : John Wiley & Australia, c2014Description: xxxiv, 229 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9780730309277
- 658.872 23
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 FR WE (Browse shelf(Opens below)) | Available | T0027961 |
Includes index.
Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, "Web Marketing That Works" offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.
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