Amazon cover image
Image from Amazon.com

Global public relations : spanning borders, spanning cultures / edited by Alan R. Freitag and Ashli Quesinberry Stokes.

Contributor(s): Material type: TextTextPublication details: New York : Routledge, c2009.Description: xviii, 310 p. ; ill. : 25 cmISBN:
  • 9780415448154
  • 041544814X (hardback)
  • 9780415448154 (pbk.)
  • 0415448158 (pbk.)
Subject(s): DDC classification:
  • 659.209 22
LOC classification:
  • HM1221 .G56 2009
Contents:
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
Summary: Presents a structured and practical framework for understanding the complexities of contemporary public relations. This book guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. It is suitable for those interested in public relations in a global setting.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.209 GL OB (Browse shelf(Opens below)) Available T0050165
REGULAR University of Wollongong in Dubai Main Collection 659.209 GL OB (Browse shelf(Opens below)) Available T0050166

Includes bibliographical references and index.

Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.

MMC913, MMC932, MMC933, MMC930

Presents a structured and practical framework for understanding the complexities of contemporary public relations. This book guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. It is suitable for those interested in public relations in a global setting.

There are no comments on this title.

to post a comment.