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Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor.

Contributor(s): Material type: TextTextPublication details: New York : Best Business Books, c2004.Description: 288 p. : ill. (some col ; 23 cmISBN:
  • 0789025345 (hard cover : alk. paper)
  • 0789025353 (soft cover : alk. paper)
Uniform titles:
  • Journal of promotion management.
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF6146.P78 H36 2004
Contents:
From the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 HA ND (Browse shelf(Opens below)) Available T0026804

Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.

Includes bibliographical references and index.

From the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.

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