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Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : FT/Prentice Hall, 2004.Description: xvii,239 p. : ill. ; 25 cmISBN:
  • 0273651927 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/101 22
LOC classification:
  • HF5415 .R3217 2004
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8101 RA MA (Browse shelf(Opens below)) Available T0047017

Includes bibliographical references (p. 219-230) and index.

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