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	1.	Strategic innovation : the definitive guide to outlier strategies Liisa Valikangas, Michael Gibbert by Valikangas, Liisa Gibbert, Michael Nair, Lakshmi B Paukku, Markus Peixoto, Ines Material type: Text; Format: print ; Literary form: Not fiction Publication details: Old Tappan, New Jersey : Pearson Education, Inc., c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 VA ST.
	2.	Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert. by Woodside, Arch G [Editor.] Golfetto, Francesca [Editor.] Gibbert, Michael [Editor.] Series: Advances in business marketing and purchasing ; 14 Material type: Text; Format: regular print Publication details: Bingley : JAI Press, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 CR EA.

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