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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.

By: Material type: TextTextPublication details: New York : Allworth Press, c2009.Edition: Updated and rev. edDescription: xxxiv, 325 p. : ill ; 23 cmISBN:
  • 9781581156720 (pbk.)
  • 1581156723
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 G62 2009
Summary: Shows marketers how to build credibility and trust with consumers on a personal and holistic level, regardless of the product or service they are promoting.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 GO EM (Browse shelf(Opens below)) Available T0040201

Includes bibliographical references (p. 311-318) and index.

Shows marketers how to build credibility and trust with consumers on a personal and holistic level, regardless of the product or service they are promoting.

Adult Follett Library Resources.

HDR974

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