Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.
Material type: TextPublication details: New York : Allworth Press, c2009.Edition: Updated and rev. edDescription: xxxiv, 325 p. : ill ; 23 cmISBN:- 9781581156720 (pbk.)
- 1581156723
- 658.8/27 22
- HD69.B7 G62 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 GO EM (Browse shelf(Opens below)) | Available | T0040201 |
Includes bibliographical references (p. 311-318) and index.
Shows marketers how to build credibility and trust with consumers on a personal and holistic level, regardless of the product or service they are promoting.
Adult Follett Library Resources.
HDR974
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