Uncommon sense, common nonsense : why some organisations consistently outperform others / Jules Goddard; Tony Eccles.
Material type: TextPublication details: London : Profile, c2012.Description: xvii, 233 p ; 22 cmISBN:- 9781846686016
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 GO UN (Browse shelf(Opens below)) | Available | T0045556 |
Suitable for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists, this title puts forward the notion that the application of uncommon sense is the secret to competitive success.
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