Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships / Michelle Golden.
Material type: TextPublication details: Hoboken, N.J. : Wiley, 2010.Description: xix, 348 p. : ill. ; 25 cmISBN:- 9780470633106
- 658.8/72 22
- HF5415.1265 .G63 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 GO SO (Browse shelf(Opens below)) | Checked out | 19/01/2013 | T0043172 |
Includes bibliographical references and index.
Machine generated contents note: Foreword. -- Preface. -- Acknowledgments. -- Part 1: What. -- What Firms Need to Know About Social Media. -- The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies that address user's most common concerns. -- Chapter 1: Defining and Understanding "Social Media". -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media. -- Part 2: Why. -- The "Why" Behind Using Social Media. -- Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan. -- Chapter 4: Finding Business Purpose in Social Media. -- Chapter 5: Strategy Begins With "Who". -- Chapter 6: Integrated Marketing Tactics. -- Chapter 7: Case Studies and Examples. -- Part 3: How. -- How to Set up and Use the Tools. -- Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs. -- Chapter 8: LinkedIn -- Chapter 9: Twitter -- Chapter 10: Facebook -- Chapter 11: Self-Publishing with Blogs -- Part 4: Tips. -- Tips to Being Effective Online. -- Improve your experience and your outcome with these best practices for publishing, interacting, handling crises, and even "begging out" of using social media. -- Chapter 12: Writing for the Web. -- Chapter 13: Social Media Etiquette. -- Chapter 14: Best Practices. -- Notes. -- Glossary. -- About the Author. -- Index.
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