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The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach.

By: Contributor(s): Material type: TextTextPublication details: New York : American Management Association, c2008.Description: xvii, 268 p. : ill ; 24 cmISBN:
  • 9780814401811 (trade)
  • 0814401813 (trade)
Subject(s): DDC classification:
  • 658.8/343 22
LOC classification:
  • HF5415.127 .G76 2008
Summary: Explains how organizations can prepare for long-term success by understanding demographics, featuring profiles of each living generation of consumers and tips on marketing to them, identifying promising emerging products and markets, and including advice on how to win over Generation Y consumers.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8343 GR AG (Browse shelf(Opens below)) Available T0034805

Includes index.

Choice.

Explains how organizations can prepare for long-term success by understanding demographics, featuring profiles of each living generation of consumers and tips on marketing to them, identifying promising emerging products and markets, and including advice on how to win over Generation Y consumers.

Adult Follett Library Resources.

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