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1.
Case theory in business and management : reinventing case study research Evert Gummesson by
Material type: Text Text
Publication details: Los Angeles : SAGE Publishers, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.57 GU CA.

2.
Qualitative methods in management research / Evert Gummesson ; foreword by John Van Maanen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2000
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.0072 GU QU, ...

3.
Total relationship marketing : / Evert Gummesson. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Oxford : Butterworth-Heinemann, 2008
Other title:
  • Total relationship marketing : marketing management, relationship strategy and CRM approaches for the network economy
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU TO.

4.
Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 GU TO, ...

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