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Mastering the new media landscape : embrace the micromedia mindset Barbara Cave Henricks, Rusty Shelton

By: Contributor(s): Material type: TextTextPublication details: Oakland, CA : Berrett-Koehler Publishers, Inc., c2016.Description: vi, 180 p. : ill. ; 22 cmISBN:
  • 9781626565807
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HD59 .H436 2015
Contents:
1. Welcome to the age of micromedia -- 2. Technology gives rise to new rules of communication -- 3. Understanding the opportunities in micromedia -- 4. Earned, rented, and owned : better together -- 5. Discoverability and the future of marketing -- 6. Online brand audit : getting your owned media infrastructure in shape -- 7. Blogs, bylines, and killer content : what you can learn from traditional media -- 8. The power of rented media -- 9. Getting the most out of rented media -- 10. Why traditional, earned media still packs a punch -- 11. Take the stage : launch a speaking career -- 12. Futureproof your media strategy.
Summary: This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 HE MA (Browse shelf(Opens below)) Available T0054020

Includes bibliographical references and index.

This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.

1. Welcome to the age of micromedia -- 2. Technology gives rise to new rules of communication -- 3. Understanding the opportunities in micromedia -- 4. Earned, rented, and owned : better together -- 5. Discoverability and the future of marketing -- 6. Online brand audit : getting your owned media infrastructure in shape -- 7. Blogs, bylines, and killer content : what you can learn from traditional media -- 8. The power of rented media -- 9. Getting the most out of rented media -- 10. Why traditional, earned media still packs a punch -- 11. Take the stage : launch a speaking career -- 12. Futureproof your media strategy.

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