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	1.	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by Holt, Douglas B Cameron, Douglas Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Oxford University Press, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HO CU.
	2.	How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HO HO.

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