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Winning the customer : turn costumers into fans and get them more to spend more / Lou Imbriano, Elizabeth King.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2012.Description: xxi, 214 p. ; 24 cmISBN:
  • 9780071775267
  • 0071775269 (alk. paper)
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415 .I398 2012
Contents:
The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 IM WI (Browse shelf(Opens below)) Available T0043997

Includes bibliographical references and index.

The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line.

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