Thinking in new boxes : a new paradigm for business creativity / Luc de Brabandere and Alan Iny
Material type: TextPublisher: New York Random House, c2013Edition: First editionDescription: xiii, 330 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780812992953
- 658.4/0714 23
- HD53 .B7125 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.40714 BR TH (Browse shelf(Opens below)) | Available | T0049548 |
Includes bibliographical references and index.
Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.
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