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Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

By: Contributor(s): Material type: TextTextPublication details: Chicago, Ill., USA : American Marketing Association, c1992-c2005.Description: 4 v. ; 25 cmISBN:
  • 0877572267 :
Subject(s): DDC classification:
  • 658.8/3028 20
LOC classification:
  • HF5415.3 .B785 1992
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Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.

Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.

Includes bibliographical references and indexes.

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