Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xvii, 310 p ; 23 cmISBN:- 0761927999 (pbk.)
- 659.1 21
- HF5823 .J7172 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 JO FA (Browse shelf(Opens below)) | Available | T0022565 |
Includes bibliographical references (p. 245-251) and index.
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